The new millennium has been a rough one for breakfast cereals, with sales in decline largely due to the low-carb craze (and because people don’t want to clean up after themselves). Healthy food company Kashi hit the scene in a big way in 2001 with its Good Friends cereal, which is still popular, and other original cereals from the past decade and a half that have stuck around include Smorz (introduced in 2003, discontinued in 2013, and brought back in 2015), Smart Start, and Crunchy Nut (which has been around in the U.K. since the ‘80s but was introduced to the U.S. market in 2011).
Thankfully, more and more healthy cereal companies have hit the scene in the past 15 years, and are taking market shares away from the big guys, who are competing to keep up. These include Cascadian Farm, Barbara’s (and its popular Puffins), Nature’s Path, and Bear Naked.
If anything, the 2000s has been the age of brand extensions for the legacy cereal companies, who find themselves reformulating old standbys into countless spinoffs that you may not even know existed. Examples include Strawberry Chex, Colossal Froot Loops, Berry Lucky Charms, Chocolate Honeycomb, Peanut Butter Toast Crunch (which we admit are pretty awesome), Mini Trix, and Raisin Bran with Cranberries. Just like in Hollywood, reboots are all the rage.